Secrets about getting backlinks to your website

    What a backlink is ?! a backlink is a web page link to another site using a hyperlink you've seen these before they're usually colored blue and you can click on them and it opens up a new tab or new window and it redirects you to a new website so the more backlinks that a web page has the more popular it is in Google's eyes so Google will think well hey this web page must be popular because there's a lot of people back linking to it okay so you think as backlinks as votes the more votes you have the better chance you have at ranking okay now it's also important to note that Google ranks web pages and not websites so we want to focus on ranking individual posts or pages instead of trying to rank our website domain so for example if we had a fitness blog and it was you know WWE Fitness blog com we're not trying to rank that we're trying to rank the blog post that's on earth on our fitness site so for example the URL would look like WWE Fitness blog com forward-slash how to lose weight fast .

How to get your blog or site backlinks ?

   So we'd be trying to rank that how to lose weight fast blog posts not necessarily the domain okay so before we even start doing this you want to have you know a nice list of keywords that way can not be that way you're not going to blog blindly so check out my keyword research post if you need help developing your list of keywords .

 now let's talk about now we know what a backlink is let's talk about how it affects search engine optimization so not all backlinks are created equal there's certain backlinks that carry more weight and more power okay now we're going to talk about PageRank and relevance so these are the two factors that really affect how much power a backlink has so we're going to use this example to illustrate it let's say you had a website about finance if the Wall Street Journal if their website link link to your website and that would carry a lot of power because Wall Street Journal is high authority you know it's a very credible source and it's established it's been around for a long time Google knows it's an authority but also that's the page that's the PageRank it has high PageRank Authority but it also has relevance because your finance blog and Wall Street Journal they're in the same niche so that makes sense now if you had some random dog training website link back to your finance blog first of all there's no PageRank there because this random dog training website isn't an authority website Google doesn't see it as an authority and also there's no relevance right dog training has nothing to do with with finance so it wouldn't carry a lot of power okay now the next thing we want to look at is the actual anatomy of a backlink .

There's a thing called a do follow backlink and a nofollow backlink now the important distinction is that a do follow link will actually count as a vote for your website while a nofollow link will not now in order to tell if it's a do follow or nofollow we have to look at the HTML code okay now before you get all oh I don't look at the code Tim just don't know anything about code it's super super simple so I'm going to show you exactly I'm going to show you a live example of how to actually do this in a minute but just take a note on your screen look at the do follow link the structure it'll look like this you'll have you know a href URL bubble blah a nofollow link will have the most important thing to look at is a nofollow link will have this Grell arielle equals quote nofollow so if it has that that means it's actually not counting as a vote for your webpage .

so here's two examples here's a guest post that I on you a good friend of Mines website knowledge for men comm so if we scroll down the bottom of the post all the way down we have a link back to my website okay tips from 10.com now what I'm going to do is I'm going to right-click on this I'm going to hit inspect element and it's going to bring up the code now if you'll notice in this Anatomy there's nothing that says rel equals nofollow so this is a do follow link this is good

In HubSpot.com I'm just pulled up some random blog post on HubSpot now if you scroll down to the comments section you know where people you know people like to leave comments sometimes these are do follow some websites have do follow comments some don't ,, So the more do follow links that we have the more power it has in ranking our stuff now does this mean that nofollow links are worthless not necessarily because google is very smart and if they see that your website only has a bunch of do follow links they're gonna sense something's off that's going to be a red flag because a regular website that you know is just has no has no no education or they've not they have no savviness about search engine optimization that websites gonna have a whole mix of do follow and no follow links we're going to work we call that a balanced link portfolio .

So if you have an imbalance link portfolio which is a whole bunch of do follow links and no no follows then Google's gonna know that you're gonna try you're trying to rank your stuff into the top of the search engines and they might slap you and penalize you for that so you got to be careful  .